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Our latest merchandise

Let's embrace wildlife as a part of our everyday lives. Our new merchandise line, ranging from apparel, accessories, and stationery make a powerful statement, showcasing our avian treasures to elevate awareness of the Philippines’ beautiful avian treasures and its unique natural biodiversity in our everyday lives.

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Endemic Birds of Palawan

Our latest collection of sticker sheets, keychains, and graphic tees feature the incredible birdlife and wildlife found in Palawan, the Philippines' last frontier, as illustrated by Vinz Pascua.

Check out our new Palawan-themed items!

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  • 2025 Manila International Book Fair

    2025 Manila International Book Fair

    This September, Haring Ibon - Birds in Focus, Inc. participated in the 2025 Manila International Book Fair, the largest book fair held in the Philippines! 

    2025 Manila International Book Fair

    This September, Haring Ibon - Birds in Focus, Inc. participated in the 2025 Manila International Book Fair, the largest book fair held in the Philippines! 

  • 2025 Central Luzon Sustainable Tourism Summit

    2025 Central Luzon Sustainable Tourism Summit

    Haring Ibon and Bird Finder Philippines were once again invited to the 2025 Central Luzon Sustainable Tourism Summit to showcase the natural wonders of Subic Bay for the second year...

    2025 Central Luzon Sustainable Tourism Summit

    Haring Ibon and Bird Finder Philippines were once again invited to the 2025 Central Luzon Sustainable Tourism Summit to showcase the natural wonders of Subic Bay for the second year...

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The Philippines’ most treasured birding site in a vivid coffee table book

Explore 101 bird species found in Subic Bay, ranging from endemics all the way to migrants, in a photographic collection by Vinz Pascua.

Grab a copy

The most comprehensive collection of Philippine Wildlife books

From local and international publishers to field guides and coffee table books, our collection gives readers an unparalleled scope into the world of Philippine biodiversity.

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Begin your birdwatching journey with Optisan Optics

Haring Ibon has partnered with Optisan Optics to be the official distributor of their world-class binoculars and spotting scopes in the Philippines. Their cutting-edge optics have already made an impact overseas, partnering with the likes of the Raptor Research Group of Taiwan, Wild Bird Society of Taipei, The Society of Canton Nature Conservation, the Guangxi Biodiversity Research and Conservation Association, and the Borneo Bird Fest, just to name a few. All of our Bird Finders at Bird Finder Philippines use Optisan Optics Binoculars in the field.

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Visit our partner stores around the Philippines!

With our partner stores across the country, we want our mission and advocacy for biodiversity to reach Luzon, Visayas, and Mindanao.

Visit our stores

Get to know our Partners in Conservation

Here at Haring Ibon and Birds in Focus, Inc., we have partnered with several organizations across the Philippines with several conservation projects and products over the years. Feel free to explore each one of them and explore their own body of works!

Explore our conservation partners

Let wildlife be a part of your everyday life

Here in Haring Ibon, we're on a mission to showcase our love of Philippine Biodiversity across the world.

Our new accessories and stationeries celebrate our country’s natural wonders, expressing awareness of the Philippines’ unique biodiversity in our everyday lives.

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