About Us

Birds in Focus, Inc. (BIF) is a Philippine company that aims to make Philippine Wildlife a part of our everyday lives.

BIF houses the most comprehensive collection of Philippine wildlife books, featuring both local and international publishers, ranging from artistic coffee-table books to the most up-to-date field guides.

Through our brand, Haring Ibon, we offer frames, apparel, and merchandise that showcase our beautiful fauna and flora, fostering nationalism and environmental responsibility towards the Philippine environment for the Filipino people.

We share this national and natural advocacy through our bird tour operations with Bird Finder Philippines, providing a gateway for birdwatchers across the globe to see our avian wonders up close.

Join us in our mission to celebrate and conserve the vibrant tapestry of Philippine wildlife. We invite creative and like-minded partners to craft and explore the beauty of the Philippines with us to the world.

We believe biodiversity is for everyone.

    

Our Advocacy

BIF is committed to supporting environmental protection and the conservation of Philippine natural resources as part of our advocacy and corporate social responsibility. We have made it company policy to allot 10% of our net income from Haring Ibon products to conservation efforts for the Philippine Eagle and other endangered Philippine birds and wildlife, as well as their habitat.




Partners in Conservation

Here at Haring Ibon and Birds in Focus, Inc., we have partnered with several conservation organizations across the Philippines with several projects and products over the years. Check out some of our partners and get to know what they do and what we have done in the past few years!